Course curriculum

  1. 1

    • A Message from the Instructor

    • How to use this course

    • Before we begin...
  2. 2

    • Marketing Strategies Lesson Plan
  3. 3

    • Marketing Strategies Workbook
  4. 4

    • Marketing Strategies Handouts
  5. 5

    • Marketing Strategies
  6. 6

    • Marketing Strategies - part 2

    • Marketing Assignment
  7. 7

    • Advertising & setting a marketing budget

    • Analysing your advertising

    • Building a marketing plan in a day

    • Advertising and Marketing Tips

    • Understanding market segmentation

    • Lead generation campaign

    • 8 questions to ask our target market

    • Using a positioning map

    • Market needs analysis

    • Effective promotinal strategies
  8. 8

    • More resources for you

    • Before you go...